Thursday 3 December 2009

New trailer idea

Note: Each dialogue the boss speaks she will be wearing different clothes to show the different days that the redudencies were being announced.
Employee 1 - happy
"Hello"
lights cigarette
Employee 2 - confused
"So hows everyone working downstairs"
lights cigarette
drinks coffee
Employe 3 -nervous
*nodding* "It's a hard time now"
lights cigarette
drinks coffee
typing on keyboard
"I wanted to let you know"
lights cigarette
drinks coffee
typing on keyboard
puts cup to the side
Employee 4 - worried
"These are the expected figures"
lights cigarette
drinks coffee
typing on keyboard
puts cup to the side
"We can't afford to go the way we're going"
lights cigarette
drinks coffee
typing on keyboard
puts cup to the side
stubs cigarette out
Employee 5 - crying
"I'm going to have to let you go"
lights cigarette
drinks coffee
typing on keyboard
puts cup to the side
stubs cigarette out




I was inspired by the camera movement on an advert which we all agreed would work in showing a stressful and repetitive situation. This is the part of the advert:





This clip shows a man doing the same deal with two people and it shows that they are in the same situation. We wanted to create an effect where people were going through the same situation in our trailer (getting fired). We also wanted to emphasise on the stress of the boss who is doing the firing and how difficult it is for her too. The target audience would know how the employees would feel either they were in the same situation or knows someone in a similar situation - because of the current recession. So, we wanted to include the boss's perspective too for the trailer and how repetitive and emotionally tiring it was. This idea is also from the focus group findings.

We wanted to keep it simple and interesting and wanted to make the recession the main theme rather than introducing all the characters. It would be more interesting with the building up of trailer. This idea is to get the attention of the target audience through interesting camera shots and introducing the idea of getting fired.

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