Based on market research by the BBC commissioning in 2003, Eastenders is most watched by 16- 24 year olds, closely followed by 25-34 year olds. An average Eastenders episode attracts a total audience share between 45% and 50%.
The 10pm repeat showing on BBC Three attracts an average of 500,00 viewers, the omnibus attracts a further 3 million. Eastenders has the highest audiences in British television history.
Despite a decade and a half of high viewership, it was the most popular in the early 2000s. Attracting an average of 15 million for most episodes and peaks of upto 25 million for the climaxes of popular storylines. Sonia's shock birth in 2000 was watched by 19.3 million viewers in 2001, Mel's marriage to Steve Owen was watched by 22.5 million viewers.
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